About This Project

For the launch of Adam Kay’s hilarious book Undoctored, we prescribed a heavy dose of visual comedy across broadcast and digital platforms. As a creative video production company, we were tasked with translating the celebrity doctor’s razor sharp wit into a highly engaging TV commercial and social media campaign. Our goal was to capture the chaotic, comedic reality of the medical world he describes so brilliantly, ensuring the creative matched his signature tone perfectly.

To bring this concept to life, our ad production team developed a highly creative animation built around a classic zoetrope concept. By illustrating a continuous, spinning cycle of comical medical mishaps, we created a visual narrative that felt both endlessly entertaining and distinctly unique. This intricate animation production required precise motion design and clever character work to deliver the visual punchlines, keeping the audience hooked from the very first rotation.

Knowing the campaign needed to perform across multiple formats, we designed the master TV commercial with ultimate flexibility in mind. After managing the full broadcast clearance process for national television, our team meticulously resized and adapted the zoetrope animation for a wide reaching social media rollout. This project stands as a brilliant example of how we combine bold creative concepts with expert technical delivery, providing a campaign that delivered exactly the right amount of laughter.