About This Project

When Colleen Hoover’s It Starts with Us—the highly anticipated sequel to It Ends with Us—was set for release, we knew the book trailer needed to be just as impactful as the story itself. With the series now popularized by the upcoming film adaptations, this was more than a typical book launch—it was a major cultural moment. Our video production team crafted a stunning TV commercial and social-first campaign, ensuring that fans everywhere felt the emotion and excitement of the book’s arrival.

Inspired by the book’s cover artwork, we designed a cinematic trailer that seamlessly brought its themes to life. Through motion design, visual effects, and dynamic typography, we built a trailer that was both visually striking and deeply emotive. Every frame was crafted to reflect the novel’s romantic yet powerful tone, pulling viewers into the world of Lily and Atlas before they even turned the first page.

This video production campaign spanned multiple platforms, airing as a TV commercial and running across social media channels, where it reached millions of Colleen Hoover’s dedicated readers. The trailer not only teased the story but also connected with fans on an emotional level, amplifying anticipation and driving engagement in the lead-up to the book’s release.