About This Project

We were honored to produce an inspiring online video for Cumbria’s Shared Lives scheme, a government initiative that pairs individuals together for companionship, education, and support. The project aimed to recruit new participants by highlighting how the scheme works and the profound impact it has on people’s lives. Using 2D animation and character animation, we created a visually engaging and heartfelt video that brought the essence of Shared Lives to life.

The video explained the program in a simple yet compelling way, combining colorful 2D animation with a warm and guiding voiceover to narrate the process and benefits of the scheme. The animation depicted relatable characters and scenarios to help viewers understand how Shared Lives fosters meaningful connections and enriches both participants and carers. Designed for digital platforms, the online video was crafted to resonate with audiences and inspire them to join this rewarding program.

This project demonstrated our expertise in government video production and storytelling through character animation. By blending creative visuals with an informative narrative, we produced a video that effectively communicated the mission of the Shared Lives scheme. The campaign not only raised awareness but also encouraged people to get involved, showcasing the power of online video to drive meaningful change.