About This Project

For the highly anticipated release of Liza Minnelli’s memoir, Kids Wait Till You Hear This, we partnered with Hodder & Stoughton to deliver a campaign as iconic as the Hollywood legend herself. As a creative video production company, our goal was to craft a visually striking cinema advertising campaign and a dynamic social media rollout that captured the glamour and extraordinary life detailed in her book.

To bring her incredible story to the big screen, our ad production team relied on high end motion graphics and sophisticated parallax techniques. We breathed life into stunning archive photography, creating a sense of depth and movement that pulled the audience directly into her world. This visual spectacle was paired with bold, elegant typography that mirrored the energy of a classic Hollywood marquee, ensuring the visuals felt both nostalgic and fiercely modern.

Knowing that a cinema audience expects a truly immersive experience, we dedicated significant focus to the audio landscape. Our team crafted a full sound design, culminating in a rich Dolby mix specifically engineered for cinema acoustic standards. To guarantee a flawless theatrical rollout, we handled the rigorous CAA clearance process, working closely with Pearl and Dean throughout the ad production. From the sweeping theatrical trailers to the punchy social media cut downs, this project showcases our ability to deliver premium video production that commands attention and does justice to a true global icon.