About This Project

For the launch of the latest title in the Breakfast Club Adventures series, we partnered with Pan Macmillan and Marcus Rashford to develop a high energy TV commercial. While Marcus is an esteemed footballer at the highest level of the game, he is equally recognised for his powerful advocacy for children’s welfare and his commitment to ensuring all children have access to school meals. This project allowed us to bring his vision for storytelling to life, creating a campaign that resonated with his mission and the vibrant visual style established by illustrator Marta Kissi. We managed the entire animation production from start to finish, ensuring the final film captured the heart and determination central to the series.

The project relied on high quality 2D animation to translate Marta Kissi’s intricate illustrations into a fluid, broadcast ready format that would appeal to young fans of both the books and Marcus himself. To enhance the visual narrative, we integrated a professional voiceover with a bespoke musical score and detailed sound design, creating an immersive experience for the audience. Our team also handled the rigorous Clearcast clearance process, ensuring the commercial met all UK broadcast regulations for a seamless delivery across national television networks.

Beyond the television rollout, we optimised the campaign for a digital first audience by creating dedicated assets for social media platforms. These reframes were designed to maximise engagement and maintain the campaign’s premium feel across all touchpoints, from Instagram to TikTok. This project highlights our expertise in book to screen animation and TV production, delivering a cohesive, professional campaign that successfully brought this important series and its message of community and perseverance to a wider audience.