About This Project

When MotorEasy approached us to produce a series of three TV commercials, we knew we wanted to create something wonderfully fresh and approachable. As a creative video production company, we developed a relaxed and comedic concept built around two neighbours having a friendly natter over the garden fence. This engaging storytelling style allowed us to break down complex car protection topics into easily digestible, entertaining conversations that felt completely natural.

To bring these neighbours to life, our ad production team utilised high quality 3D character animation. We meticulously designed and animated the world, ensuring the facial expressions and comedic timing of the characters felt charming and engaging. Through this vibrant 3D environment, we seamlessly delivered three distinct TV commercials focusing on All Products, Warranty, and GAP Insurance, ensuring each specific service received its own dedicated moment in the spotlight.

The visual comedy was elevated by a brilliant audio landscape, featuring character voice actors who perfectly captured the everyday banter of a neighbourhood chat. We paired their fantastic performances with fun sound design to ground the animation and give the suburban setting a playful, tactile feel. By managing the entire TV commercial production process from the initial character sketches to final broadcast delivery, we provided MotorEasy with a highly memorable and relatable campaign that truly stands out in the market.