About This Project

When Penguin approached us to create a TV commercial production for The Man Who Died Twice—the second book in Richard Osman’s Thursday Murder Club series—we knew it had to be something special. Using the book’s striking cover artwork as inspiration, we crafted a bespoke 2D animation that captured the heart of the story while staying true to its playful, mysterious tone. Every frame was designed to immerse viewers in the world of the novel, bringing the characters and intrigue to life in a visually compelling way.

Our team developed a series of custom illustrations to build a narrative that reflected the book’s wit and suspense. Through seamless character animation, we gave motion and personality to the artwork, transforming it into a dynamic, engaging commercial. And with Richard Osman himself providing the voiceover, the spot felt even more authentic—an invitation from the author to step into the world of the Thursday Murder Club once again.

This campaign reached audiences across VOD, TV, and social media, ensuring the book had maximum visibility across multiple platforms. We also managed the full Clearcast clearance process, taking care of every detail to ensure the commercial was approved for broadcast without a hitch. From concept to delivery, we handled every aspect of the production, ensuring a smooth and efficient process for Penguin.