About This Project
Koala collaborated with Coeliac UK to produce a clear and engaging animated explainer video designed to introduce users to the updated features of the charity’s mobile app. As part of Coeliac UK’s digital transformation and support strategy, the app plays a vital role in helping people manage coeliac disease day to day. The goal of the video was to make navigating the new tools easy, accessible, and welcoming for both new and existing users, from scanning products to finding gluten-free venues and managing personal food preferences.
Using a friendly and approachable animation style, we created a visual walkthrough that clearly outlines the app’s core functions and improvements. Custom character animation and iconography were developed to reflect Coeliac UK’s trusted tone of voice and inclusive brand identity. Each scene was carefully scripted and storyboarded to show practical use cases, guiding viewers step by step through features such as the barcode scanner, eating out guide, and personalised dashboard. The result is an informative and user-friendly explainer video that empowers users to get more from the app.
To make the content as accessible as possible, we combined clean motion design with clear on-screen text, voiceover narration, and a gentle sound design that supports understanding without distraction. The visual language was optimised for clarity across all platforms, ensuring the video could be used effectively on social media, in the app itself, and as part of email and onboarding campaigns. Every detail of the animation was focused on reinforcing trust, simplicity, and functionality which are core pillars of Coeliac UK’s digital engagement.
The final explainer video became a central tool in Coeliac UK’s communication around the app relaunch, helping users feel confident and supported when navigating the new interface. The project demonstrated Koala’s strength in animation and digital product storytelling, particularly in the health and wellbeing sector. By blending motion design with practical guidance, we delivered a piece of content that not only informs but strengthens the connection between the charity and the people it serves.
