We had the pleasure of crafting a high-impact TV commercial, social media assets, and pause ads for Richard Osman’s The Last Devil to Die—the latest installment in the hugely popular Thursday Murder Club series. As one of the UK’s most beloved crime fiction franchises, this campaign needed to capture the charm, intrigue, and wit that readers adore, while standing out across Channel 4’s TV and digital platforms.

Our team created a bespoke 2D animation style specifically for the series, bringing its quirky characters and clever mysteries to life in a visually engaging way. The campaign seamlessly combined playful aesthetics with dynamic storytelling to reflect the novel’s signature mix of humor and suspense. These animated elements were carefully tailored across formats—whether in TV production, social media assets, or pause ads—ensuring a consistent and captivating experience for audiences wherever they encountered the campaign.

By blending video production, animation, and digital advertising, we delivered a campaign that not only celebrated the essence of The Last Devil to Die but also resonated with both loyal fans and new readers alike.