About This Project

We had the pleasure of scripting the SimpliSafe “Mum” campaign, a project built on the pure, imaginative perspective of a child. The concept revolves around a young boy who sees his mother as a literal superhero, with her everyday actions transformed into extraordinary feats through his eyes. It was a beautiful narrative to develop, focusing on the idea that to a child, a mother’s power is limitless, long before the reveal that her real world job involves protecting people at the SimpliSafe monitoring centre.

As a creative video production company, we brought this world to life through playful live action filming, blending grounded family moments with the cinematic scale of a superhero story. The heart of the piece is the bond between the two characters, capturing that sense of security and wonder that defines the brand. By directing the performances to feel authentic and warm, we ensured that the shift from the boy’s fantasy to his mother’s professional role felt like a natural, heart-felt conclusion.

This production was designed with a TV-first strategy, followed by a wide rollout across social and owned digital channels. We managed every stage of the TV commercial production, from the initial scriptwriting to the final post production grade and sound design. It is a standout example of how we work as a video production company to tell human stories that resonate, creating a lasting brand identity that feels both heroic and deeply personal.