About This Project
Koala worked with St Moriz, the iconic self tan brand, to create a bold and visually striking TV commercial that redefined how fake tan is presented on screen. Designed to elevate the brand’s image while celebrating individuality and confidence, the commercial was built around a high fashion catwalk concept set in a raw industrial location. The result was a high energy cinematic film that brought attitude, style and self expression to the world of tanning in a way that felt fresh and unapologetically cool.
The creative direction fused fashion editorial with street edge. We transformed an atmospheric industrial space into a dynamic runway environment where models strutted with confidence, glow and attitude. Using a range of bold camera techniques including dutch tilts, whip pans and low angle tracking shots, the film captured the energy of a fashion show with the punch and personality of a modern beauty brand. Every shot was designed to reflect the confidence and vibrancy of St Moriz users, framed with precision and style.
Shot using a full cinema camera package, the production embraced stylised lighting, fashion forward wardrobe and high tempo editing to deliver maximum visual impact. The diverse cast reflected the real audience of St Moriz, people who wear their tan as part of their identity not just a beauty routine. From slow motion hair flicks to bold walk ups to camera, the spot was all about celebrating glow, glam and fearless confidence with a high fashion twist.
This TV commercial was developed to grab attention and leave a lasting impression across broadcast, online and social platforms. With its blend of industrial grit and beauty polish, the campaign positioned St Moriz as more than just a tanning product. It became a statement of style and individuality. The creative also allowed for multiple cutdowns and social edits, making it flexible for both paid campaigns and organic engagement across beauty audiences.
The St Moriz campaign is a standout example of Koala’s ability to merge fashion aesthetics with cinematic live action production. From concept development through to post production, we created a TV commercial that made fake tan feel bold, current and aspirational. If your beauty or lifestyle brand needs a campaign that turns heads and builds identity through high impact visuals, Koala is ready to bring your vision to life.
