Koala worked with St Moriz to bring their #WeAreStMoriz campaign to life with a vibrant on-location shoot in Ibiza. The goal was to celebrate the confident and carefree energy of the brand’s global fanbase by capturing the spirit of summer and the glow that defines the St Moriz lifestyle. Set against golden beaches, bright skies and sun-kissed rooftops, the campaign embraced fun, freedom and friendship. Shot predominantly outdoors with a few indoor setups, using naturalistic feeling light and a lifestyle-driven creative approach, the film captured the aspirational tone that speaks directly to the brand’s core audience.

The TV and digital commercial was designed as more than just a beauty ad. It was a celebration of the people who make up the St Moriz community. Through cinematic live action filming, we captured joyful moments in motion, from slow walks on the beach to spontaneous dancing at golden hour. With a fresh and youthful soundtrack, the visuals created a seamless flow of summer energy, empowering viewers to see tanning not just as a beauty step but as part of self expression and living life with confidence.

To reflect the diversity of the brand’s audience and expand the campaign’s reach, user generated content was integrated directly into the final edit. Real customers from across the world shared clips of their own St Moriz moments, giving the campaign greater authenticity and visibility. This blend of professional live action production and UGC created a rich and inclusive visual experience, reinforcing that St Moriz is a brand for every shade, style and identity. It gave the campaign social credibility and deepened its emotional resonance.

Filmed across sunlit Ibiza landscapes and complementary indoor locations, the commercial used a mix of handheld and stabilised cinematography to achieve movement and intimacy. We leaned into natural light sources, golden hour backdrops and relaxed camera work to create a cinematic yet real world feel.

#WeAreStMoriz is a standout example of Koala’s expertise in live action beauty campaigns that blend aspirational imagery with inclusive storytelling. By combining real world locations, naturalistic light and audience generated content, we helped St Moriz reinforce its position as a confident and welcoming beauty brand. If your campaign calls for sunlit visuals, lifestyle storytelling and high quality video production, Koala is ready to bring your vision to life.