About This Project

Workplace X Brother was one of the brand’s most ambitious and overarching campaigns in years, requiring a seamless blend of video production, corporate video production, 3D animation, and design agency expertise to bring Brother’s innovative, sustainable, and cost-efficient print solutions to life. Targeting a B2B audience across Europe, we developed a dynamic and engaging campaign across multiple formats, including corporate video, social media assets, brochure design, and digital content, ensuring maximum reach and impact.

This campaign was both a strategic and creative challenge. Our goal was to push Brother’s branding forward while ensuring the communications matched the brand’s cutting-edge technologies. Balancing information with visual impact was crucial, and our team worked closely with Brother UK and Brother Europe to develop a fresh and modern approach. From concept to execution, we created a suite of assets that effectively showcased Brother’s innovations while keeping the content engaging and accessible.

At the heart of the campaign was a hero video, launched online and integrated into B2B sales communications, supported by a comprehensive mix of digital advertising, social media, print materials, and brochure design. Utilising 3D animation, we highlighted key product features in a visually compelling way, ensuring the message was clear and memorable. Whether through corporate video production, digital storytelling, or print assets, our expertise as a design agency ensured that Workplace X Brother made a lasting impact.