About This Project
When Hachette approached us to produce the TV commercial for Celeste Ng’s Our Missing Hearts, we knew this was a project that demanded a deeply emotional and visually striking approach. Ng’s novel is a powerful, thought-provoking story about love, resilience, and the weight of history—a narrative that deserved a campaign just as compelling. Our goal was to capture the heart of the book through cinematic storytelling, creating a commercial that would instantly draw audiences in and leave a lasting impact.
From the start, we focused on an atmospheric and emotive visual style, using carefully crafted cinematography, evocative lighting, and a hauntingly beautiful score to mirror the novel’s themes. Every shot was meticulously composed to reflect the book’s tension and quiet beauty, ensuring that even in a short runtime, the emotional depth of Our Missing Hearts resonated with viewers. We combined live-action sequences with subtle motion design elements, enhancing the storytelling with layered visuals that symbolized the novel’s themes of censorship, loss, and hope.
Collaboration was key in bringing this vision to life. Working closely with Hachette and Celeste Ng’s team, we ensured that the commercial honored the book’s essence while appealing to both existing fans and new readers. Every detail, from the narration to the final edit, was carefully considered to create a TV commercial that felt immersive and authentic. This wasn’t just an ad—it was an extension of the novel’s world, designed to emotionally connect with audiences across broadcast, streaming, and digital platforms.
Seeing this campaign come to life across TV, online, and social channels was a testament to the power of visual storytelling in literature promotion. We’re incredibly proud to have played a role in introducing Our Missing Hearts to a wider audience, ensuring its message reached as many people as possible. This project reinforced what we love about TV commercial production—the ability to translate a story’s soul into moving images that stay with the viewer long after the screen fades to black.
