About This Project

When Graham Norton’s novel Home Stretch was set for release, we were tasked with creating a compelling TV commercial production that would bring the book’s story to life while leveraging Graham’s own presence as a well-known TV presenter and celebrity. The goal was simple: to craft a campaign that felt personal, engaging, and true to the novel’s emotional depth. The result was a piece-to-camera format, with Graham himself delivering a heartfelt introduction to the book’s narrative, inviting audiences into the world he had created.

With Graham’s signature storytelling style, the commercial became more than just a promotion—it was an intimate moment between the author and his readers. Shot with cinematic precision, the production focused on authenticity and connection, ensuring his words resonated with viewers. Subtle motion graphics and carefully framed visuals complemented the narrative, keeping the spotlight on Graham while reinforcing the themes of Home Stretch.

This campaign wasn’t just about TV—it had to work seamlessly across social media platforms as well. Our team optimised the final output for both broadcast and digital, ensuring that the commercial was as effective on a smartphone screen as it was on a TV. The result? A versatile, high-impact ad that engaged audiences across multiple channels, amplifying excitement around the book’s release.