About This Project

Koala was commissioned to deliver a bold, high-impact TVC for the JCB Pothole Pro, showcasing the power and precision of one of JCB’s most talked-about machines. Designed for broadcast, the campaign needed to cut through with grit, energy and industrial confidence, positioning the Pothole Pro as the definitive solution to one of the UK’s most visible infrastructure problems.

Working with supplied footage, Koala crafted a fast-paced, punchy edit designed to hit hard in a 30-second TV format. The cut was structured around clear messaging and dynamic pacing, balancing technical product shots with raw, real-world visuals of road repairs in action. Every frame was chosen to highlight speed, efficiency and control.

Sound played a crucial role in delivering impact. Koala built a layered sound design from the ground up, combining machine textures, road noise and rhythmic FX to create a mechanical heartbeat that drives the spot forward. The final audio mix was calibrated for broadcast, enhancing every frame with clarity and weight.

Koala managed the full Clearcast approval process and handled final delivery to stations, ensuring the campaign met regulatory requirements and went live on time across multiple channels. The result was a tough, confident broadcast spot that reflected the strength of the JCB brand and delivered performance with unmistakable authority.