About This Project
Koala partnered with leading home security provider SimpliSafe to produce a standout video production campaign for Euros 2024. Tied to one of the biggest football tournaments in the world, this creative TV commercial tapped into national excitement with a distinctly British sense of humour. At the centre of the ad is Rocky the Corgi, SimpliSafe’s charming brand mascot who audiences had already grown to love in previous campaigns. Our goal was to build on Rocky’s personality while positioning SimpliSafe as the ultimate home defender during football season.
In this latest chapter of Rocky’s journey, we placed him in a football-inspired storyline, packed with visual references to the sport and its fan culture. The ad blends high-quality live action footage with motion graphics to bring energy and playfulness to the scenes. Rocky becomes a pint-sized football hero in a home security setting, helping viewers make the connection between the excitement of match day and the reassurance of a protected home. Carefully planned storyboarding and character-led humour gave the commercial a memorable, shareable edge perfect for both broadcast and social media.
Sound design played an essential role in enhancing the overall feel of the campaign. We developed a bespoke audio mix that included match-day crowd noise, referee whistles, subtle system alerts from SimpliSafe devices, and upbeat football anthems to reinforce the theme. The soundscape elevated the visuals and made the animation and live action elements feel even more cohesive. Every sound was timed for maximum impact, giving the video a rich emotional tone while maintaining brand clarity.
The final video production was delivered for TV, online platforms, and social media channels with custom edits designed for different screen formats and viewer behaviours. This integrated football campaign showcased Koala’s ability to combine live action filming, animation, motion graphics, and sound design into a unified brand story. By tapping into the spirit of Euros 2024, we helped SimpliSafe engage audiences across the UK with a football-themed advert that was both fun and meaningful, reinforcing their position as a trusted home security brand.
