Koala created a suite of social-first videos for St Moriz designed to deliver quick, effective marketing messages across their full product range. With a focus on short-form video content optimised for Instagram, TikTok, Facebook and YouTube Shorts, the campaign was developed to showcase multiple products in a format that matched the fast-paced rhythm of social media. Each video was built to highlight one key benefit or usage tip while staying true to the confident, vibrant tone of the St Moriz brand.

The creative approach centred on bold text overlays, stylish product footage and a clean, consistent design system that made the content instantly recognisable in-feed. From tan mousses to face mists, gradual lotions to applicator tools, every product got its moment to shine through snappy edits and standout visual storytelling. These short-form beauty videos were crafted to be quick to consume, easy to share and highly relevant to both new and returning customers.

Each video in the series was built with performance in mind, using motion graphics, punchy sound design and branded animations to boost visibility and retention. The content was formatted in both vertical and square aspect ratios for maximum platform compatibility, and designed with subtitles and sound-off viewing in mind to meet the demands of modern mobile-first viewing habits. This made each asset not only visually engaging but highly functional for paid social and organic beauty content strategies.

The suite also allowed St Moriz to communicate with their community more frequently, increasing touchpoints between product launches and full-scale campaigns. With a strong focus on versatility, Koala provided assets that could be repurposed across ecommerce, influencer collaborations and retail partner promotions. These multi-product videos created a consistent drumbeat of branded content that kept the St Moriz name front of mind and reinforced product knowledge across multiple channels.

This project showcases Koala’s expertise in social video production for beauty brands and multi-product content strategy. By combining sharp design, clever messaging and platform-specific delivery, we helped St Moriz maximise the impact of their product marketing across social media.