Koala teamed up with leading phone case brand Tech21 to produce a bold and dynamic animation campaign for their seasonal sale event, Shop the Drop. Designed to drive engagement and conversions across digital channels, the campaign focused on short-form, high-impact animations that captured attention and reflected Tech21’s sleek, tech-forward brand identity. The brief was to bring a sense of urgency, exclusivity, and visual punch to highlight key products and limited-time offers.

Working closely with Tech21’s creative team, we developed a suite of eye-catching animations built around bold typography, fluid motion, and product-focused visuals. The creative approach leaned into vibrant colours, slick transitions, and animated product features to make the content visually striking and on-brand. Every element was crafted to support quick communication and high visual impact, helping users instantly connect with the value of the offer.

To ensure consistency and efficiency across the full set of campaign assets, Koala created a modular design system that made it easy to adapt messaging while maintaining visual cohesion. Messaging was concise and energetic, perfectly timed to animated text and motion cues that encouraged action. A sharp, rhythmic soundtrack reinforced the tempo of the campaign and enhanced its energy, aligning with Tech21’s confident and modern tone.

This project showcased Koala’s expertise in animation-led content production, motion branding, and sales-driven creative for e-commerce brands. By delivering a vibrant and cohesive campaign, we helped Tech21 amplify their Shop the Drop sale with content that connected instantly, elevated the brand’s identity, and turned viewers into buyers.