About This Project

Woburn Safari Park turned to Koala to create a fun and engaging TV commercial that captures the excitement of a safari adventure for the whole family. Working with existing live action footage supplied by the park, we developed a brand new creative concept from the ground up, scripting, storyboarding, and bringing the commercial to life with lively voiceover, original sound design, and bespoke animated overlays. The result is a fast paced, family friendly spot full of energy, personality, and wild appeal.

Our concept focused on the excitement of discovery, capturing the joy and awe that comes from getting up close to majestic animals from the comfort of your car. We wrote a bright and cheerful script that brought the experience to life through the eyes of families exploring the safari. Paired with a warm, expressive voiceover and a playful soundscape, the commercial captured the spirit of exploration and the magic of Woburn’s drive through experience.

To enhance the supplied visuals, Koala added a layer of animated graphic overlays that highlighted key messaging and reinforced the brand’s vibrant identity. These animations added extra pace and charm, helping to engage younger viewers while guiding parents with clear calls to action. The motion graphics were designed to integrate seamlessly with the live action footage, enhancing without distracting and reinforcing the campaign’s friendly, accessible tone.

This project showcased Koala’s expertise in concept development, voice led storytelling, and animation enhanced TV commercial production. By working closely with Woburn Safari Park’s in house team and building on their existing visual assets, we created a memorable campaign that brought the park’s unique experience to life for a new generation of adventurers across national broadcast and digital platforms.