About This Project
Koala partnered with Twycross Zoo to produce a high impact cinematic TV commercial designed to increase footfall and inspire families to rediscover the joy of a day at the zoo. Built around the playful insight that humans often behave just like the animals they come to see, the creative aimed to connect with audiences through humour, warmth and relatability. This broadcast-ready zoo commercial was developed to capture attention on television, online platforms and social media, driving both awareness and ticket sales for the attraction.
The concept followed a real family on a day out at Twycross Zoo, captured in a cinematic style that showcased the beauty of the zoo environment and the joy of authentic human interaction. Throughout the film, their natural movements were mirrored by the animals they observed, drawing humorous and cheeky comparisons between species. From a child swinging playfully like a gibbon to a parent pacing in sync with a tiger, the film highlighted how alike we are without even realising it. This narrative helped reinforce the emotional connection visitors feel when engaging with wildlife.
Shot entirely on location, the commercial was filmed using cinema-grade cameras and lenses to achieve a rich and polished visual aesthetic. Long lens techniques allowed the production team to capture candid moments without disrupting the natural behaviour of the family or the animals. Carefully timed edits and a vibrant sound design helped reinforce the comedic parallels between humans and animals, while a bright and energetic score added to the uplifting tone. The final piece felt less like a traditional ad and more like a mini film full of heart and personality.
Created to work across multiple channels including broadcast TV, YouTube pre rolls, digital out of home and paid social, the campaign was tailored to reach parents and caregivers planning their next family day out. It successfully positioned Twycross Zoo as a fun and meaningful experience for all ages, blending entertainment and education in one location. The cinematic style and clever storytelling helped the zoo stand out in a competitive leisure market and reconnect with new and returning visitors.
This project is a standout example of Koala’s expertise in cinematic commercial production for visitor attractions. From concept to final cut, we delivered a polished zoo advertising campaign that combined storytelling, humour and visual craft to capture the spirit of Twycross Zoo.
