About This Project
Koala partnered with St Moriz to produce a feel good high energy TV commercial titled Pass It On, inspired by the brand’s own market research. The insight was clear as most people discover St Moriz through someone they know. This real world referral behaviour became the heart of the creative, forming a campaign that celebrates word of mouth influence with style, charm and cinematic execution. Shot as a polished live action commercial, the ad brings to life the power of shared beauty rituals in a way that feels relatable, modern and memorable.
The film follows a chain of moments where one person introduces another to St Moriz, creating a seamless visual flow that mirrors how self tan recommendations naturally pass from one friend to the next. Through a series of clever match cuts, smooth camera transitions and fluid movement, we connect a vibrant cast of characters across different homes, occasions and generations. From friends prepping together to mums and daughters swapping beauty secrets, this live action beauty TV ad captures the warmth and personality of real life beauty sharing.
Shot with cinematic style lighting and an aspirational feel, the commercial blends fashion inspired visuals with grounded and familiar settings. Koala’s TV commercial production team used motion led camera choreography, rich colour grading and natural light enhancement to create a premium look without losing authenticity. Every frame was designed to be emotionally engaging and visually cohesive, supporting the idea that St Moriz is more than a beauty product. It is part of people’s lives and part of their confidence.
The Pass It On campaign was developed for broadcast, digital and social platforms. The full length TV commercial was supported by short form edits for Instagram, TikTok, YouTube pre rolls and in store displays. The visual consistency and strong storytelling structure made the campaign ideal for multi platform beauty marketing, boosting both awareness and engagement. It helped position St Moriz as an accessible yet aspirational self tan brand trusted by a diverse audience.
This project showcases Koala’s expertise in live action TV commercial production for beauty brands. By turning genuine insight into a stylish cinematic campaign, we helped St Moriz celebrate the way its glow travels from person to person. If your brand is ready to tell an emotionally resonant story with elevated production values, Koala is ready to bring your vision to life.
