About This Project

For the long-awaited release of Again, Rachel by Marian Keyes, we worked with the team at Penguin Random House to create a vibrant, multi-platform campaign. Taking the iconic and colourful illustration style of the cover artwork as our foundation, we developed a suite of digital and physical assets that captured the warmth and humour synonymous with Marian Keyes’ writing. Our role involved translating static illustrations into dynamic motion, ensuring the campaign felt fresh, engaging, and perfectly aligned with the book’s visual identity.

The digital component of the project focused on high-impact social media animations, tailored specifically for 1:1 and 9:16 formats to maximise visibility across Instagram, Facebook, and TikTok. By meticulously animating the cover’s illustrative elements, we created a sense of movement and energy that pulled viewers into the world of the novel. This cohesive aesthetic was then extended to Out-of-Home (OOH) designs, where we adapted the artwork for large-scale physical advertising, providing a consistent and recognisable brand presence across both digital and high-street environments.

This project highlights our ability to deliver a unified creative vision across vastly different mediums. From the technical precision required for social media reframes to the strategic layout of OOH assets, we provided a comprehensive production solution that helped drive the successful launch of this major title. By blending playful animation with bold design, we ensured that Again, Rachel reached its audience with the professional polish and creative flair required for a bestseller.