About This Project

For the monumental release of Renegades: Born in the USA, we partnered with Penguin Random House to deliver a comprehensive 360-degree advertising campaign. Bringing together two global icons, President Barack Obama and Bruce Springsteen, the project required a creative strategy that matched the cultural significance of their collaboration. We managed the production across every major touchpoint, delivering a unified visual and audio identity that spanned broadcast television, digital platforms, and national radio.

Drawing on the rich audio archives of their legendary podcast series, we produced a cinematic TV commercial that blended intimate conversation with iconic archival footage. This broadcast led approach was adapted into a suite of high impact digital assets, including web banners, social media cut downs, and targeted Spotify advertisements. By synchronising the visual storytelling with the audio experience, we ensured the campaign resonated with both long time listeners and new readers alike.

The campaign demanded a rigorous technical delivery, from high resolution web banners to Clearcast cleared TV spots and Radiocentre approved audio ads. We provided a full service production solution, optimising content for every format to ensure maximum reach and engagement. This multi-platform project stands as a testament to our ability to handle high profile global releases, delivering a seamless and powerful campaign for one of the most anticipated publishing events of the decade.