About This Project

For the release of Peter May’s gripping thriller The Black Loch, we collaborated with Quercus to produce a deeply atmospheric live action TV commercial. The brief required us to translate the novel’s ominous tone into a visual experience, capturing the raw, brooding energy of the setting. We managed the full video production cycle, focusing on cinematic storytelling that would resonate with fans of high-stakes crime fiction.

The visual aesthetic was defined by a specific, moody colour grade, utilising a palette of dark greys and cold blues to evoke a sense of mystery and foreboding. By combining high-quality live action footage with precision editing and sound design, we created a tension-filled narrative that perfectly mirrored the book’s dark themes. This meticulous approach to post-production ensured the final film possessed a cinematic quality that stood out on screen.

Beyond the creative execution, we handled all technical aspects of the campaign, including Clearcast clearance for broadcast television. We delivered a suite of assets optimised for both TV and social media channels, ensuring the campaign maintained its high-end, ominous feel across every touchpoint. This project showcases our ability to deliver genre-specific video production that captures the exact mood and atmosphere required by a top-tier thriller.