We collaborated with Hachette to produce a sophisticated social media campaign for the launch of The Style Thesaurus by Hannah Kane. Our objective was to translate the book’s elegant aesthetic into a dynamic digital format using high quality motion graphics that would resonate with a fashion conscious audience. By taking direct inspiration from the distinctive cover artwork, we developed an animation style that felt like a natural extension of the book itself, ensuring brand consistency across every frame.
The production involved a creative blend of professional photography and sleek motion graphics to bring the pages to life. We focused on a fast paced, 30 second edit specifically tailored for social media channels, utilizing animation to capture attention and provide a glimpse into the author’s expert style guidance. This mix of static and moving elements allowed us to highlight the book’s premium production values while maintaining an engaging rhythm suitable for digital platforms.
Our team managed the project from the initial conceptual stages through to the final delivery of the motion graphics assets. By integrating the intricate details of the cover design with fluid animation, we created a high impact promotional piece that successfully generated excitement for the release. This project demonstrates our ability to take a beautiful physical product and transform its essence into a compelling digital narrative through professional motion graphics and animation.