About This Project

For the launch of Slow Burn by Oti Mabuse, we partnered with Simon & Schuster to produce a seductive TV commercial and a suite of high impact social media assets. The campaign was designed to capture the sophisticated and atmospheric tone of the book, taking direct inspiration from the elegant cover artwork. We managed the entire animation production from the initial storyboard phase to final delivery, ensuring that the visual rhythm and tone perfectly reflected the alluring nature of the story.

The project centred on smooth 2D animation, where we utilised the original illustrations to create a fluid and enticing visual narrative. By bringing static artwork to life through subtle motion, we developed a 30 second TVC that felt both premium and evocative, supported by professional sound design and a bespoke musical score tailored to the book’s mood. Our team also handled the full Clearcast clearance process, ensuring the commercial met all UK broadcast regulations for a seamless rollout across national television networks.

Beyond the TV spot, we optimised the campaign for digital platforms, creating dedicated social media reframes to maximise engagement on Instagram and TikTok. This project highlights our expertise in book to screen animation and TV commercial production, delivering a cohesive campaign that successfully captured the imagination of the audience through its unique aesthetic. By blending artistic integrity with technical precision, we provided Simon & Schuster with a compelling promotional tool that celebrated the release of this sophisticated new title.