About This Project

Koala collaborated with renowned concert producer Raymond Gubbay to create a vibrant and cinematic TV commercial for Paddington in Concert, a magical live event where the much-loved Paddington film is screened with a full symphony orchestra performing the score live. The commercial was developed for national broadcast and digital platforms, designed to capture the charm of Paddington and the excitement of the orchestral experience. Using officially supplied footage from both the film and the live concert performance, we crafted an emotive and polished advert that invited families to experience the story like never before.

The production blended scenes from the original Paddington movie with beautifully captured footage of the orchestra in concert, provided by the client. Through careful editing, we brought these elements together into a cohesive and compelling narrative, highlighting the unique nature of the event — a beloved film elevated by the energy of a live symphonic performance. Every visual moment was chosen to reflect the warmth, humour, and emotional pull of the Paddington story, while celebrating the thrill of hearing its music performed in real time.

To enrich the storytelling and enhance accessibility, we added a bespoke voiceover that introduced the event and reinforced key messaging for families and concertgoers. The voiceover was supported by sound design and a musical mix that complemented both the film’s tone and the live performance footage. Koala managed the full post-production process, including audio, grading, versioning, and delivery. The finished commercial was successfully cleared through Clearcast, ensuring it met all technical and compliance standards for UK broadcast.

This project demonstrated Koala’s ability to deliver high-quality TV commercial production for live events, combining licensed film assets, concert footage, and voice-led storytelling. By working closely with Raymond Gubbay and the event team, we delivered a campaign that showcased Paddington in Concert as a unique family entertainment experience. The final piece reached audiences across television, digital platforms, and social media, capturing the heart of a classic film reimagined through live orchestral music.

Category
Advertising